Do you have a blog?
Are you trying to grow your blog?
Do you want to grow your blog to 1,000,000 visitors per month?
I am here to tell you that you are focusing on the wrong metric.
YES. I SAID IT. PLEASE HEAR ME OUT.
A few months ago, I had an epiphany. I realised that I was focusing too much on growing my traffic that I forgot about engagement.
Traffic without engagement is like revenue without profit.Traffic without engagement is like revenue without profit - empoweeClick To Tweet
Revenue without profit is like Santa without his little helpers (LOL).
We forget about the ‘power of that one’ visitor.
We forget about the ‘power of that one’ subscriber.
We forget about building our tribes. Our army. Our communities.
We forget that we need to talk to our audience like we are talking to our best friends.
We forget that we need to build a connection with that one person and then convert them into a loyal subscriber.
We forget that one loyal subscriber could be worth $10,000.
So, you only have 100 subscribers? Don’t FRET.
Treat every single person in your email list like they are worth a million dollars. `
Inspire them and cater your content to their needs.
Make them feel special.
Build a relationship with
And then your blog will grow over time.
How do I build a relationship with my subscribers?
To build a relationship with my subscribers. I use content upgrades alongside an email marketing software.
To get them to subscribe to my list, I offer something in exchange for their email address – this is what we call a content upgrade.
Never ask for something from your readers without offering something in return. That’s how you build a relationship with them.Never ask for something from your readers without offering something in return - empoweeClick To Tweet
Step 1: What types of content upgrades can I create?
1. PDF blog post – if you are stuck on what to offer as a content upgrade then just take one of your most popular blog posts or a blog post that has a lot of value and turn it into a PDF.
2. List of tools & resources – the most popular content upgrades are the ones where you list the tools you use that help you to run your business or blog and is related to your niche. For instance, if you run a photography blog you can list all the tools you use i.e. your camera, lighting, microphone and so on.
3. Checklists – you can create a 5 or 10 step checklist to help your audience stay in check. For instance, I created a 4,787-word blog post on how beginner bloggers could grow their blog traffic. It’s a lot to read so I could take the main bullet points and create it into a blog growth technique checklist for newbie bloggers, then offer it as a content upgrade.
Step 2: What can I use to design my content upgrade?
I am not a designer but I like to read pretty things so my content upgrades tend to look like it was designed by a professional, which is why I use Designrr.
Step 3: Where should I place my content upgrade?
Within the Post – the coolest place to promote a content upgrade is within the post itself. If you have already published a 5,000-word blog post, you could create a pdf of the entire post and then offer it as a content upgrade within the post for readers who would like to print it out and read it offline.
A HubSpot anchor text case study on Content upgrades showed that majority of their blog leads come from within their posts. According to HubSpot between 83% and 93% of each of their post’s leads came from ‘anchor text CTAs’ (content upgrades).
Step 4: What email software should I use to send my content upgrade?
Once, you have placed the content upgrade within your blog post. Then you need to connect it to an email marketing software.
Once a new subscriber submits their email address they get added to a nurturing campaign within GetResponse and then they receive pre-set emails from me over a period of time.
In conclusion, Content upgrades help me to convert web visitors into email subscribers. This, in turn, helps me to build a relationship with them. Like I said before traffic without engagement is like revenue without profit.
Do you have a relationship with your readers? If you don’t make sure you use content upgrades to nurture a relationship with your readers and to build your tribe.
NOT SURE WHAT TO DO NEXT?
Promote your content upgrades using these 36 Blog Growth Tips
That’s all folks!
Until next time!
Mwah; an air kiss from me to you!
Purpose | Blogging | Business