If you could pick the brains of 37 experts who have grown their audience what would you ask them?
Would you ask them how they grew their audience?
Would you want to know their most effective blog growth technique?
Well, that’s what I did.
I linked up with 37 experts to ask “what’s the one technique or tool that’s helped you to grow your blog the most”.
I’d like to thank each expert for taking the time out to help my readers learn more on how to grow their blog.
Here’s what they said about their blog growth technique:
Listen to your readers
1. Harsh Agarwal / ShoutMeLoud
The most crucial thing that matters is “What your readers want”. You can find out using a Keyword analyzer tool, going through your blog comments & reading what kind of content is creating maximum engagement on sites similar to yours.
If your content is created by keeping your readers first & if you are consistent, sooner or later you will see the light of success!The most crucial thing that matters is what your readers want - ShoutMeLoud Click To Tweet
2. Ted Rubin / Ted Rubin
For me it is not about tools, but about strategy, and execution. Here is something important to consider in addition to just posting articles and working the SEO angle…
Syndicate, syndicate, syndicate… share your content via all social channels always including Twitter, Facebook, Google+ and LinkedIn, which also makes it easy for others to share. And don’t be afraid to do it more than once periodically sharing old posts via your social channels, especially those that were well received. Also let others freely repost your content with a link back to the original post.
Welcome to the ‘Age of Influence,’ where anyone can build an audience and effect change, advocate brands, build relationships and make a difference.For me it is not about tools, but about strategy, and execution - Ted Rubin Click To Tweet
3. Ryan Biddulph / Blogging From Paradise
Enjoying the blogging ride has been far and away my favourite technique for growing my blog quickly.
I used to blog mainly from fear, like most bloggers. I feared I was using the wrong approach, I feared failure, and I feared struggling. I finally embraced these fears, felt them and released them, so then I was free to enjoy guest posting, blog commenting and creating videos, podcasts, eBooks and courses.
I saw it is not the tool or technique, but the passion and fun loving nature of the human using the tool or technique that makes the difference.I saw it is not the tool or technique, but the passion - RyanBiddulph Click To Tweet
4. Sue Dunlevie / Successful Blogging
My very favourite way to grow a blog is blogger outreach.
Meet (virtually) with as many bloggers in your niche as you can. Send a complimentary email introducing yourself.
Then, as you get to know them, ask them to share your latest post with their audience, participate in a roundup post or if you could guest post for them. This method has worked well for both myself and my clients.My favourite way to grow a blog is using blogger outreach - SuccessfulBloggingClick To Tweet
5. Kim Doyal / The WP Chick
Without a doubt the one thing I’ve done that has grown my blog the most has been my podcast.
It has absolutely been the best thing I’ve done for my business for a few reasons:
– Traffic to the website
– Great relationship builder (using my platform to share what someone else is doing)
– It’s helped me find my voice & connect on a deeper level with my audience
Producing the podcast has been a great way to simply share my journey: the ups and the downs. It also created a solid habit of consistently publishing which has been amazing for both SEO and my audience growth. Plus, it’s probably the most fun I have in my business.One thing I’ve done that has grown my blog the most has been my podcast - TheWPChick Click To Tweet
6. Ryan Robinson / Ryan Robinson
By far, the most effective tactic I’ve implemented on my blog has been diving deep into every subject I write about, choosing to make all of my content at least 3,000 words in length. Because of this, I’m able to position my content as an authoritative resource on a given topic.
That helps me get quotes from top business experts like Rob Herjavec, Tony Robbins, Tim Ferriss and more for my blog, which in turn increases how much my content gets shared and how quickly it ranks in organic search–all bringing me new readers.Diving deep into every subject I write about - Ryan Robinson Click To Tweet
7. Dev Sharma / WpKube
Focusing more on producing pillar content, instead of 1,000 words posts. Recently, I started putting more efforts towards product in-depth guides and it has really helped improve the traffic numbers.Focus more on producing pillar content, instead of 1,000 words posts - WpKube Click To Tweet
8. Elvis Michael / Listiller
My best technique is to make your blog known for having an extensive resource. Consider this a slight variation of Brian Dean’s “Skyscraper technique.”
For example: Come up with 1,000 ways to make money on the side. Keep adding to this list over time, remove irrelevant sources, and stay on top of it regularly. Then, instead of publishing it as a standard blog post, display it permanently as a page among your blog’s main menu. Don’t let it get buried among traditional posts.
This will lead your blog to become the “go-to source” among all others out there. The trick is to make this part of your blog’s main features (note that you still have to let bloggers/influencers know that it exists, of course). It’s okay to focus on traditional articles, but also dedicate yourself to building an extraordinary resource page whenever you get the chance.My best technique is to make your blog known for having an extensive resource - Listiller Click To Tweet
9. Caz and Craig / Ytravel
We have grown into a trusted and valuable source of information on travel because we consistently produce useful and inspirational content. We travel full-time with our children so our readers trust that we walk our talk. They believe in our authority as it has been our lifestyle for 20 years.
Our content often goes viral and is regularly shared by other big publications such as Lonely Planet, Tourism Australia, Skyscanner and Visit USA.
This is because of our outstanding content, loyal community, our longevity and reliability and because we walk our talk. It’s a long-term plan, but your best technique to implement.We consistently produce useful and inspirational content - Ytravel Click To Tweet
10. Jane Sheeba / Savvy Blogging Tips
The one technique that helped me grow my blog is consistency. Over the years, I have realized that being consistent with anything related to blogging helps reap great results.
I should say that I have been inconsistent over the years, but whenever I implemented consistency my results have soared! Be it publishing, doing SEO, whatever, do it consistently so you get scalable results.
And with publishing, you don’t have to pick a tough frequency – just choose a reasonable publishing frequency so you can stay consistent because the latter is more important than the former.The one technique that helped me grow my blog is consistency - Savvy Blogging Tips Click To Tweet
11. Ali Raza / Ali Raza
The only one technique which has helped me in growing my blog is actually a very small habit. It changed everything with my blog even with myself and every else thing is related to it.
That is, ‘CONSISTENCY’. This helped me in changing my blog completely. If I look back and see my first article and what I write today, it’s completely different, the perfection I got, the willingness to further improve my blog, all the credit lies in being consistent.
So if anyone wants to succeed in blogging, develop this habit sooner or later.So if anyone wants to succeed in blogging, be consistent - AliRaza Click To Tweet
12. Jesse Onomiwo / SociallyNaija
Lots of blog ideas come to me anytime. If you don’t have content in the first place, there’s no blog post to promote and this drives traffic.
To simplify this process, Blogo app enables me to blog on the go from my iPad, iPhone or Mac.
All posts and drafts, even pages are synced across devices. So, I can conceptualize, draft, collect and upload images, then publish at a faster pace. This means I don’t have to log into WordPress every time I need to post. It has revolutionised my content creation process.The Blogo app has revolutionised my content creation process - SociallyNaija Click To Tweet
13. Janice Wald / Mostly Blogging
Hands down, without a doubt the technique is having opt-ins. I currently have seven and starting next month, I will have an eighth.
If you need ideas on how to get people to opt-in to your email list, here’s a link to a post with 50 optin ideas.
The more you have, the more people you will engage. Not everyone is interested in the same freebie. That’s what an opt-in is. You give something of value to visitors for free, and they opt-in to your list.Hands down, without a doubt the technique is having opt-ins - MostlyBlogging Click To Tweet
14. Donna Merrill / Donna Merrill
I use content upgrades to create a loyal and targeted audience. Think of it.
You can’t grow your blogging business by trying to get more “readers.” You need to build an enthused and loyal audience.
I’ve done this by giving people great content that appeals to my target audience… the people most interested in what I do. Then I offer them to learn even more in the form of “content upgrades.” So, for example: “if you liked my blog post about list-building, you might be interested in my free, 7-day crash course on how to build your list from zero to 1,000 in the next 30 days.”
This is a content upgrade that draws interested readers deeper into my business model. It can be a bit of a technical challenge, and that’s what I teach my students. But the big results are well worth the relatively small effort. It has worked like a charm for me and has grown my blog more than any other single thing I’ve done.I use content upgrades to create a loyal and targeted audience - DonnaMerrill Click To Tweet
15. Jane Tabachnick / SimplyGoodPress
Getting social shares has been the best way to grow my blog. Making it easy for my audience to share a post with one click is part of the key to success.
I rely on the Social Warfare plugin to enable easy posting. I like the ability to set it up with pre-populated posts, so it makes it easy for my visitor to just click and share without having to think about what to write. This also enables me to manage my messaging more closely.Getting social shares has been the best way to grow my blog - Jane Tabachnick Click To Tweet
16. Harleena Singh / Aha!NOW
Reach out and connect with others. The best way to grow your blog is to reach out to as many people as possible. This can be done using blog commenting, guest blogging, social media promotion, and writing content that helps others. This is what I did – the technique that I followed. But make sure that your content is qualitative in all respects.
Talking of tools, you can use any that helps you find the influencing blogs in your niche, and tools that help automate social media promotion.Reach out and connect with others - Aha!NowClick To Tweet
17. Cori Ramos / Notnowmomsbusy
The one technique that has helped me grow my blog has been engaging with my community on a personal level.
It can be something as simple as asking a question such as “what’s your favourite dessert.”
People want to know we’re human and when we share a part of ourselves they can relate to, it makes it easier to turn those fans and followers into customers when we’re ready to promote our product. And those fans and followers will tell their friends about us – it’s a win-win all around!I grow my blog by engaging with my community on a personal level - Notnowmomsbusy Click To Tweet
18. Corinne Kerston / Corinne Kerston
The one technique that helped me grow my blog the most is actually not a marketing tactic at all.
It was interacting and connecting with other bloggers. By building up a tribe of bloggers that I interacted with and called my “online friends,” I had a tribe of people who would readily trade blog post comments, trade guest posts and who I could depend on to help me share my latest post or promotion, and vice versa.By building up a tribe of bloggers - Corinne KerstonClick To Tweet
19. Cassandra Ikegbune / Cassie Daves
Definitely networking with other bloggers – whether on my own blog by responding to comments and keeping the conversation going, on social media or on their own space by leaving comments on their blog, sharing their content and just showing them some blog love.Definitely networking with other bloggers - CassieDavesClick To Tweet
20. Tom Buckland / HQSEO
The one technique I used was simply reaching out to individuals in the industry. Making connections the old-fashioned way by going out and just talking to people.
Being an SEO when you email someone saying, “Please can we have a backlink Sir” You tend to get a pretty poor conversion rate. But if I have a local client all I do is go out and talk to businesses/contacts. Works much better.The one technique I used was simply reaching out to individuals in the industry - HQSEO Click To Tweet
21. Elizabeth Hope Derby / Elizabeth Hope Derby
When you start a blog, it’s easy to get swept up in digital marketing trends and forget about word-of-mouth.
But my favourite growth tool is connecting with fellow experts! I love meeting cool people doing cool things. So, I focus on building authentic relationships with entrepreneurs who speak to a similar audience as me.
If we genuinely admire one other, it often results in referrals and opportunities for me to connect with their audience through webinars, guest blog posts, even newsletter shout-outs. I can expand my reach, boost my perceived authority, and shorten my lead generation time just by doing what I love.But my favourite growth tool is connecting with fellow experts - ElizabethHopeDerby Click To Tweet
22. Anil Agarwal / Bloggers Passion
Focusing on SEO is what helped a lot. Here’s where SEMrush came in handy for me, this tool alone helped me double my site traffic along with the income (you can read the SEMrush case study here).
If you’re looking to grow a profitable blog, make sure to focus on SEO and focus on the long-term results by creating epic content.
Also, make sure to invest in the right tools like SEMrush to get ahead of the SEO game and analyse your competitors’ strategies.Focusing on SEO is what helped a lot - BloggersPassion Click To Tweet
23. Mike Khorev / Mike Khorev
Having a strong background in search engine optimization I always make sure that my posts are SEO optimized and rank high on organic search engine results. That helps me drive high-quality traffic, improve brand awareness and close mores sales.
To create a successful blog post I start with keyword research on ahref.com and pick keywords that have a monthly search volume of 10 or higher. Then on the same report page, I analyse structure, content, backlinks of websites and posts that rank in Google’s top 10 results.
That helps me understand what type of content, flow, and value I should have on my own post to make it successful. After writing and publishing I spend some time on promoting it on social media with small paid campaigns and do cross linking from other blogs and sites in the same industry. Usually, after few months traffic from search engines starts to increase and help me get new visitors 24/7.To create a successful blog post I start with keyword research on ahref - MikeKhorev Click To Tweet
24. Louie Luc / Buzznitrous
Keyword research has been the number one strategy that I have used to grow my blog. By doing proper keyword research for my posts (using keyword tools like Long Tail Pro or Ahrefs) and targeting long-tail, low-competition keywords on them I have been able to get high rankings in Google and thus benefit from a great amount of search engine traffic to my blog.
You’re right to say that one long-tail keyword or key phrase doesn’t bring in much traffic on its own, but the more of them you target on your articles the more traffic begins to pile and add up. If you stick to an effective – and, more importantly, consistent – content strategy you’ll start to see the results in just a few months. It’s hard work, but it’s worth it and totally pays off.
I have also found that sharing my blog posts – as long as they answer a particular question and are helpful – on relevant Facebook groups to my niche allows for my website traffic to spike. At the same time, I’m planning to promote specific posts on my podcast and understand how much traffic and growth that tactic will produce.Keyword research has been the number one strategy I use to grow my blog - BuzznitrousClick To Tweet
25. Nikhil Makwana / BforBlogging
Link building is the technique that always helps me to boost my ranking in Search Engines and grow my blog.
With perfectly defined link building strategy, my blog gets 80% traffic from the search engines, and I observed visitors from the search engines have more chances to convert into leads and business deals.
To build links, I rely on SEMrush Tool. Its backlink analysing features and competitor research guides me to grab more link building opportunities for my blog. SEMrush is a little bit expensive, but it’s worth to spend that amount.Link building is the technique that always helps me to boost my ranking - BforBlogging Click To Tweet
26. Carlos Escalera / Ohow
Two things are the core of any of my websites UX and SEO. For me, they are inseparable, I call it UX-SEO. A fully SEO optimized site with a terrible UX is like a hotel with a nice facade but with bed bugs and rude employees. On the other hand, a great looking site with bad SEO is like a 5-star hotel but inaccessible in the middle of nowhere. Now staying on top of these can be overwhelming, especially if you are not in the digital marketing world. That is where my two favourite tools come to the rescue.
The first one is WordPress, my absolute favourite CMS, it has an incredible pre-built functionality in form of plugins, themes, snippets, etc. that helps the beginners get started without much effort, but it is also incredibly flexible for advanced users, you can practically do anything with it.
My second favourite tool is a well-configured Google Analytics, without it, it wouldn’t be possible to measure the success or failure of all the UX-SEO experiments I do.Two things are the core of any of my websites #UX and SEO - Ohow Click To Tweet
27. Andrew Lowen | Next Level Web
My blog has seen an interesting rise over the past year, and this is almost entirely due to developing content for those that have the power to build links to it. The best-ranked content on Google is the content that has the most links.
So, when you’re planning your blog content, plan your “big” posts not just for your typical target audience, but for the people in your industry that write blogs and will link to it!
The last step is to promote your content by reaching out to these people and letting them know it may be a relevant link in their writing!The best-ranked content on Google is the content that has the most links - NextLevelWeb Click To Tweet
28. Wilco de Kreij / Connectio
Unlike most bloggers, I don’t do “influencer outreach” or anything like that.
The main way I’m growing our blogs (like connectio.io and upviral.com) is using Facebook Ads. Not just for the sake of promoting it, but as a part of our funnels to get people excited about our tools.
Here’s what I do in a nutshell: I run Facebook Ads to our blog posts. I then use ConnectRetarget to retarget those who’ve read at least 50% of the article (so I know they’re interested). This has proven to be a great way to convert cold audiences into customers, while we’re leading with value!The main way I'm growing our blogs is using Facebook Ads - Wilco de Kreij Click To Tweet
29. Minuca Elena / Minuca Elena
My favourite tool that helped me grow my blog is Pinterest. I have more followers on Pinterest than on all my social media profiles together.
In order to drive traffic from Pinterest you need to:
- Optimize your profile using certain keywords relevant to your niche (include keywords in your user name, bio, and board description).
- Join group boards.
- Pin quality posts with vertical images.
- Always add a vertical, branded image (with the post’s headline and your URL) in each of your blog posts. I have more followers on Pinterest than on all my other social profiles - Minuca Elena Click To Tweet
30. Raelyn Tan / Raelyn Tan
It will be Pinterest! A huge percentage (38%, to be exact) of my website traffic comes from Pinterest every month.
I create a long vertical pin with bright colours and a strong font. Of course, all my pins are backed by a strong catchy headline and a high-quality article.
I find that Pinterest is an up-and-coming search engine that has helped me to find a lot of clients and course students.38% of my website traffic comes from Pinterest every month - Raelyn Tan Click To Tweet
31. Tony Ahn / Tony Ahn
In a word: controversy. I get my clients into major international media outlets like Forbes, the Huffington Post, Engadget, and Wikipedia.
Jimmy Wales, the co-founder of Wikipedia once singled me out and called my actions (placing articles in Wikipedia for companies) “a disgrace to Wikipedia,” which resulted in my blog following doubling, and six orders for Wikipedia articles being placed in the following week.
That wasn’t an accident though: I made sure to broadcast Jimmy’s comments to the media, who picked up the story.In a word: controversy has helped to grow my blog - TonyAhn Click To Tweet
32. Sharon Hurley Hall / Sharonhh
For me, social media marketing has been the most effective tool for increasing visibility for my blog. In the early days of Twitter, I’d have lots of conversations with followers about particular pieces of content.
These days, Twitter’s still a big source of referral traffic, but I’m getting more visibility now by using Missinglettr to drip feed tweets with attractive images at intervals over a year.
Not only does that increase my Twitter presence, but people go back to my blog to read other content I’ve written and they contact me about content marketing, too.I’m getting more visibility now by using Missinglettr to drip feed tweets - SharonHurleyHall Click To Tweet
33. Ivan Jurisic / Under Construction Page
Guest and sponsored posting have been one of the most effective techniques for improving my blogs. By writing about what I love, I got a chance to spread the word about my blogs and WordPress plugins.
It allowed me to generate more interest and reach more people, build backlinks, and maybe more importantly – it allowed me to meet people from the industry who are involved in the same thing.
Meeting new people opens possibilities for better ideas and collaborations that almost always lead to improvement of a blog.Guest and sponsored posting have been one of the most effective techniques - Under Construction Page Click To Tweet
34. Jaime Buckley / Jaime Buckley
Tell the absolute truth! That’s how I succeed. In an online environment of liars and marketing methods based on ‘fake-it-till-you-make-it’ and manipulative tactics, the absolute truth (even brutal) will cause you to shine.
Being unapologetically me has kicked open doors and gotten me noticed when every marketing course I’ve taken has been as useful as a turd in a punch bowl.
Tell the absolute truth in all you do! Not only is it the right course to take, few people do it. You’ll be a breath of fresh air to readers.Tell the absolute truth! That's how I succeed - JaimeBuckleyClick To Tweet
35. Vladimir Gendelman / Company Folders, Inc.
Be honest and authentic with your readers. Anything else, and they’ll see right through you. Let your personality shine through your writing. Build a relationship with readers that will give them confidence in you and your authority within your industry.
Find out what questions they are asking and what resources they need to make life easier. Create content that answers those questions or provides those resources in a comprehensive, in-depth way no one else is providing. Filling your blog with self-promotions and product reviews is not honest or authentic.Be honest and authentic with your readers - Vladimir Gendelman, Company Folders Click To Tweet
36. Susan Velez / Susan Velez
As you know, I am in a competitive niche the WordPress and blogging niche, so it’s taken some leg work to grow my blog.
If I had to boil it down to one technique that has helped me grow my blog to where it is now. It would have to be taking the time to visit other people’s blogs and to comment. While that method doesn’t necessarily drive a lot of traffic, it has opened the doors for me to guest post on other blogs as well as meet new blogging friends.
Since I’ve started guest posting, my social shares have increased as well as my social following. People are awesome at sharing my content, I totally appreciate all the shares. There’s no way I could do it all on my own. I attribute all of this to taking the time to get off my blog and network with others.Since I’ve started guest posting, my social shares have increased - SusanVelez Click To Tweet
37. Vashishtha Kapoor / Vashishtha Kapoor
Google sheet is the tool that has impacted my blogging life very much. Time back when I started blogging, I used to write about any random topic which I loved the most. I never had a niche goal for my blog. The only goal in my mind, in my brain, in my eyes and in my veins was Money. But managing a spreadsheet that represents data where I can draw my goals is the best thing any professional can do.
Scheduling each task and getting it done effectively is the key to success. In addition to this, writing current and due income and expenses in a spreadsheet and analysing where you have to improve is yet another way to not lose the game. You must know what you’re doing and what the impact is on you and your finances.Google sheet is the tool that has impacted my blog the most - Vashishtha KapoorClick To Tweet
“The Power of One”
In conclusion, I’d like to end this blogger roundup with the technique I use to grow my audience.We focus more on many… how to get 50,000 visitors yet we forget about the one - empowee Click To Tweet
Here’s my take on building your audience.
At times, we focus more on many… how to get 50,000 visitors and 20,000 subscribers yet we forget about the one.
I believe in the Power of One, which is to talk to your audience like you’re talking to your best friend and then to grow that connection.
To build a connection with your audience, it’s important to convert your web visitors into subscribers, which will help you to nurture that relationship. To do that I use Content Upgrades alongside an email marketing software.
That’s all folks!
Until next time!
Mwah; an air kiss from me to you!
Purpose | Blogging | Business