There’s an old saying: it’s not what you know, it’s who you know.

The truth is that it’s both.

You can’t be a successful blogger if you don’t know how to create a high-quality blog post.

You also can’t promote your blog posts if you don’t know how to do blogger outreach.

Networking can be a challenge for blog writers who are more comfortable sitting at home or in a coffee shop, deeply immersed in research.